You are a $1,000-an-hour leader. Stop doing $20-an-hour work.
In one day you walk out with an AI executive running on your real inbox — sorting everything fighting for your attention, and handing you only what needs you.
executive
7:10am, before you open the laptop.
Whatever you’re doing right now is the highest-value thing you could be doing.
It works before you do.
Absorbs the noise
Email, chat, CRM all land with it first. Only what needs you gets through.
Drafts before you ask
The reply is waiting, written from the full history. You read it and send.
Hands off the rest
Delegates with context attached, then follows it up. You stop being the bottleneck.
One day. You walk out with it running.
For owners of businesses with around 10 or more staff. One day, your own AI engineer beside you, and a 60-minute strategy session to close.
A 20-minute call before you pay
If we can’t see where it pays for itself, we’ll tell you and you won’t book.
Full refund by lunch
See your system live. Not convinced it pays for itself? Say so, money back.
Built before you arrive
Not a course, not a demo account. Your AI executive is waiting on the day.
Pick the one that sounds like you.
The day works from any starting point.
Your tools stay put. It sits underneath them.
The daily noise comes straight to it. Your knowledge and systems become its memory. It only acts with your say-so.
One account, in your name. One guarded door.
Needs your OK
Send, book, pay: it prepares, you approve.
Private walled off
Health, legal and money kept separate.
Spend cap
You set the ceiling. No surprise invoice.
Trains nothing
You choose which models see what.
Logged and undoable
A source under every answer. Every action reversible.
Exit pack, day one
Your data, settings and access. Nothing held hostage.
No coding. No homework. You make the calls.
For owners of businesses with around 10 or more staff.
A 20-minute call
Your goals and your week, plus a short pre-survey. We build your system around them before you arrive.
Connect it, then make it yours
Your inbox, calendar and tools plugged in, then tuned to your priorities. You decide what it sees.
Strategy session
Where this goes next in your business. Book in the room by QR if you want to keep going.
9am to 4pm. The last 60 minutes is a strategy session, then drinks and networking. Sessions are transcribed so we can build your roadmap; individual details are never shown to the room.
Personal OS
One agent, running the way you work.
Business OS
Pipeline, cash and ops, talking to yours.
Team OS
Your team, one shared memory.
Andrew Herbert
Fourteen years running his own businesses, and three years running a monthly practical-AI session for leaders. Your strategist, not a presenter, with your own AI engineer beside you.
“What sets him apart is that he starts with the business, not the technology… He doesn’t sell you the shiny parts; he helps you build the useful ones.”Matt Bellgrove, Founder & MD, National Custom Compounding
“For a founder-led business moving fast, that embedded capability is the difference between ideas and shipped systems.”Alan Peterson, Founder & CEO, The Peterson Group
“Andrew has an incredible ability to explain even the most complex AI concepts in a way anyone can understand.”Larni Mailer, Fernwood Fitness, North Lakes & Morayfield
“Andrew talks like an operator, not a tech guy… tells you what to build first — and just as importantly, what not to bother with.”Kevin Porter, Owner, Gregs Office Furniture
“Andrew doesn’t talk in jargon. He asks what the business actually does, finds where the time is being wasted, and tells you exactly what to build. Straightforward and effective.”M.T., Managing Director, Construction
Brisbane is back in November.
Brisbane
October sold out
Two Build days · 8 seats each
Adelaide
26–27 Oct sold out, waitlist open
Sydney
Join the list
Melbourne
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Perth
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Canberra
Join the list
Hobart & other
Join the list
Claim your seat. We’ll handle the rest.
No payment now. We call to confirm before anything is paid.
Full refund by lunch if you don’t believe it will pay for itself. Tell us on the call which day suits.

